5 February 2020

“Community’s choice” – the equestrian color trends for 2020

SPOGA HORSE September 2019 – uvex news

The current uvex collection is setting new benchmarks through innovative material combinations. A recent highlight at uvex was the 2019 fall launch of the uvex suxxeed starshine riding helmet. This helmet, featuring a glittering panel of Swarovski® crystals on a matt coated shell, represents the fusion of a clean sporty look with the glamour factor so popular with riders today. In response to great excitement for the new design, uvex is taking the pioneering step of inviting the equestrian community to contribute to its product development.

uvex is breaking new ground regarding product development in equestrian sport. The Fürth-based safety outfitter is turning members of the equestrian community into product designers through online marketing tools, successfully creating a digital extension to its customer integration. Under the motto “Choose Your Star”, uvex decided to let fans pick the colors used whilst developing the current special edition of the new uvex suxxeed starshine glamour line. uvex proposed various color combinations for the new helmet, and invited members of the equestrian community to offer their opinion – either via app at the spoga horse trade fair or via social media. Over 5,000 style-conscious equestrian fans took part in the promotion and voted for their favourites. The clear results: An overwhelming majority chose the color combination “navy champagne”. Production of the new uvex suxxeed starshine with this winning combination is already starting.

Miriam Gleixner, who heads Product Management in Equestrian Sport at uvex, sees this as a pioneering step: “We are delighted by the large participation in this promotion and by our community’s activity in general. Inviting the community to join in developing new trends and solutions as we do with uvex athletes and to understand their opinions and needs is already a strong part of our product development. This promotion won’t be the last of its kind.”

uvex suxxeed starshine

New combo, new style: the suxxeed starshine combines the popular glamour top panel with a sporty matt-coated shell. Add a glossy frame, and a new style of helmet is born. The designs of the uvex equestrian collection feature new material combinations. This helmet is made to radiate appeal. The color combinations are perfect matches for any competition outfit. Hand-placed Swarovski® crystals on the frame make this glamorous, sporty helmet perfect for any discipline. The uvex suxxeed is made with an innovative hardshell technology featuring a moulded outer shell and an EPS inner shell. A highly effective combination to offer outstanding protection: impact-resistant on the outside, shock-absorbing on the inside. The helmet features the uvex climate regulation system to keep your head cool. The handy uvex monomatic closure, R FAS strap system and IAS 3D size adjustment allows it to be fit, multi-dimensionally and to the millimetre, to the shape of your head. And the uvex interior, specially designed for riders, is moisture-transporting, anti-bacterial, anti-allergenic, removable and washable.

Made in Germany
RRP €349.95

Sizes:
XS-S (54-55 cm)
S (55-56 cm)
M-L (57-59 cm)

 

About the uvex group

The uvex group brings together three international companies under one roof: the uvex safety group, the uvex sports group (uvex sports and ALPINA) and Filtral. The uvex group is represented in 22 countries by 48 subsidiaries but opts to locate most of its manufacturing in Germany. Two thirds of the company's 2,800-strong workforce (as of December 2018) are employed in Germany. As an outfitter for numerous top athletes, uvex acts as a global partner for international competitive sports. It views its mission statement of “protecting people” as its mandate and duty. To this end, uvex develops, manufactures and distributes products and services for the protection of people at work, sport and leisure sectors.

 

Press contact

Hansmann PR

Thomas Meyer
Lipowskystraße 15
81373 München

t.meyer@hansmannpr.de
0049 89 3605499-25