On the 5th and 6th of September the center of Nuremberg will be the arena of the bike heroes - and uvex is the official partner. 70.000 fans will follow the international freeride scene conquering the skies around the main market place of the medieval town. This will be an unforgettable event… for sure!!
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Red Bull District Ride Special Edition
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Godziek Signature Line More than just sunglasses. More than a wind shield. Personalized lifestyle from our uvex team rider for riders.
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uvex as partner at the Red Bull District Rideread moreread less
uvex as partner at the Red Bull District Ride
The company from Fürth is active at one of the world’s largest mountainbike events in Nuremberg´s inner city.
On September 5th and 6th, 2014, Nuremberg will be the mountainbike capital of the world. Already for the fourth time, the Red Bull District Ride welcomes 50.000 bike fans and the international top stars of the mountainbike scene to the heart of the Franconian metropolis. As a partner of high-performance sports, the company uvex from Fürth supports the realisation of the event – and sends a talented rider with ambitions to win.
uvex is sure to be there, when the inner city of Nuremberg turns into a mountainbike course of unequalled heights during the Red Bull District Ride. The German family company initiated a collaboration with the organiser of the event. As an official partner, uvex promotes the realisation of the event in form of sponsoring. In addition, the entire buildup of the course is supported by the company by providing safety equipment.
During the event, uvex actively promotes safety in biking: Visitors receive free information and consulting services about current trends in biking and safety matters for the whole family at the uvex fan-cube. The uvex mountainbike professionals can also be encountered there, giving autographs and distributing stickers. Fans can ask their questions in a personal Meet&Greet. In the framework of the event, uvex is also organising an „old-for-new“ exchange campaign, where every visitor can bring their old bike helmet and purchase a new model at especially good conditions.
The campaigns are meant to increase the awareness for safety in biking sports, following uvex´ brand motto “protecting people”. „Of course, the focus of such a spectacular event must be on protection and safety. Not only the athletes’ safety, but the safety of every biker. We want to use the event to increase the awareness of safety aspects in biking in general. And we want to encourage everybody to wear bike helmets, children and adults. Of course we are also happy to be able to contribute to realising such an important event for the Nuremberg region“, explains Alexander Selch, CEO uvex sports group.
Mountainbike-Elite are guests in Nuremberg
As part of the FMB World Tour Diamond Series, the Red Bull District Ride is among the most influential mountainbike competitions worldwide. The international Top10-bikers battle aspiring new talents on an urban course in the middle of Nuremberg’s old city. The bikers are pushed to their limits in the five “Districts”. The challenging course combines the different elements of modern mountainbiking. Only those with world-class skills in Slopestyle, Dirtjump, Park and Big Air have a chance to win.
uvex Athlete Szymon Godziek with chances to win – and own product line
One of these athletes is Szymon Godziek from Poland. Together with his sponsor uvex he designed a helmet and cycle glasses specifically for the event. The limited special edition consists of the dirtbike helmet uvex HLMT5 bike in the Red Bull District Ride Design and sunglasses with Simon’s signature. "It is a cool feeling to be able to contribute to the development of my "own" line and go the starting line with the finished products. Especially at this important event – right at the uvex doorstep ", says 22-year-old Polish rider happily. He was able to secure a Wild Card for himself, authorizing him to participate in the Red Bull District Ride by winning the category "Best Trick" in the qualification event Vienna Air King. His trademark is a range of spectacular mountainbike tricks at the border of the physically possible. His signature trick, the "Backflip Cliffhanger" brought referees and visitors to their feet in Vienna. His goal is to be at the top of the podium again in Nuremberg.
The uvex group
UVEX WINTER HOLDING GmbH & Co. KG joins three internationally active UVEX corporations under one roof: the uvex safety group, the uvex sports group (uvex sports and Alpina) and Filtral. The uvex group is represented in 20 countries with 47 subsidiaries and has its main production in Germany out of conviction. Two thirds of the approx. 2.120 employees (Date: BY 2012/13) work in Germany. uvex is worldwide partner of international top sports, equipping numerous top athletes. The guiding principle „protecting people“ is mission and obligation. For this purpose, uvex develops, produces and distributes products and services for the safety and protection of people in professions, sports and leisure.
Szymon Godziek secured wildcard for Red Bull District Rideread moreread less
Last weekend at Vienna Air King, the first wildcard for the FMB World Tour Diamond event, Red Bull District Ride, was awarded to Szymon Godziek (POL). His phenomenal run during the finals rewarded him with a place on the podium and a wildcard for the world’s biggest urban mountain bike competiton.
It is clear that 23 year old Szymon Godziek has worked hard during the winter break. At the last two FMB World Tour events, Hall of Dirt in Stuttgart (GER) and Vienna Air King (AUT), he won the best trick contests with his stunning backflip cliffhanger. During the Vienna Air King finals, he locked down a solid run with incredibly technical tricks, including a high amplitude backflip tailwhip and a mid-run cashroll. Szymon’s outstanding performance demonstrates that his has the talent and skill to compete at the highest level, which is why his wildcard for Red Bull District Ride is well deserved. Athletes have another opportunity to win a wildcard for Red Bull District Ride at Swatch Prime Line Munich during Munich Mash in July.
For Szymon Godziek this "free ride ticket" is very special: "For us riders, Red Bull District Ride is THE highlight of the year. I am really stoked to have a spot at this awesome urban event." Saying that, with such a calibre event as Red Bull District Ride, also comes great competition. Szymon should not expect an easy ride as all of the big names from the FMB World Tour will be there to compete for the win. Freeride ‘top dawgs’ such as current FMB World Tour Champion Sam Pilgrim (GBR), Martin Soderstrom (SWE) and Brandon Semenuk (CAN) will be throwing down their biggest tricks and pushing their skills to the limit in order to impress the expected 50,000 spectators and most importantly the judges. The unique urban course will be designed by non other than former Red Bull District Ride winner Aaron Chase (USA). His experience as a world-class rider will ensure the course is packed with some never seen before features to showcase the riders in the most spectacular way.
About Red Bull District Ride:
After four editions in 2005, 2006 and 2011 in Nuremberg/Germany as well as in Catania/Italy (2006), Red Bull District Ride has gained the reputation of a legendary event. The top mountain bike athletes gather to compete at an unique urban setting and entertain thousands of spectators with their tricks.